Money Money Money

ABBAAAA!  Is it possible to read that one word (money, in case you don’t know what the hell I’m talking about) repeated three times and not break into song inside your head?  Well, not for me anyway.  Here’s a link to it for reference.

Back to the money pictured above!  In 2010, Dowling | Duncan won the annual Dollar ReDe$ign Competition competition with this beautiful note design. Marvelous!  The competition was founded in 2009 by New York based designer Richard Smith.  Here’s why:

It seems so obvious to us that the ‘only’ realistic way for a swift economic recovery is through a thorough, in-depth, rebranding scheme – starting with the redesign of the iconic US Dollar – it’s the ‘only’ pragmatic way to add some realistic stimulation into our lives! [...] The American Dollar has not truly been redesigned since about the 1930s. The Dollar ReDe$ign Project is your opportunity to theoretically ‘change’ that. Yes, technically there are many limitations and complications when it comes to bank note design, but if the Swiss can do it on a regular basis, why can’t we North Americans too. Besides our great ‘rival’, the Euro, looks so spanky in comparison it seems the only clear way to revive this global recession is to rebrand and redesign. Why not ? It seems to work for everyone else …

Interesting logic.  Though the competition is annual, design students and firms from across the land send in sets to the DRC website just for funsies.  To see other sweet entries check out the ReDe$ign blog.

Also–fun fact–Dowling | Duncan is responsible for a bunch more awesome identity campaigns.  Check out more of their work here.  Or view it in person if you live in SF!